As one of the top rank game development Square Enix have
some strength that they can be proud of, weakness that they have to erase. And
with that also come opportunities from outside world as well as the threat.
Strength
1. Franchise
The number of franchise
Square Enix have could be called spectacular. For example they have Final
Fantasy, Kingdom Hearts and of course you can't forget about Dragon Quest
2. Multiplatform
Like we all know, Square
Enix has been releasing their games in multiplatform for the Handheld and
Console.
3. Branch
Square Enix have open
branch in some countries like North America, Europe, China.
4. Story writer
it couldn't be denied that
Square Enix has a good story writer. For an RPG style game a story writer is
the core of the project. So by having a nice story writer Square Enix already
have some nice qualities in that genre.
5. Designer
Of course a game won't be
called nice if only the stories that
supporting it. Square Enix understand this and hiring a good designer to
design the characters
6. Technology
Square Enix not only good
at making story but they use their own game engine that would be used to
develop their game.
Weakness
1. Undeveloped Franchise
Little by little they stop
developing some franchise that could be
developed as a money making for the company.
2. The same game play
Because their main genre in
game franchise, their game play didn't change much from long ago. Either turn
based, strategic based.
3. Genre range small
Because they succeed in
RPG genre, they hardly move to other genre
4. Employee Quality
Their employee quality is
different in each branches that sometime create a problem
5. Target marketing
By choosing RPG as their
marketing target, they cut themselves from any other target.
Opportunities
1. Fans Numbers
With many popular
franchise they have, Square Enix have many fans that supporting them just to
get the sequel of that franchise.
2. The increase of the platform
With the increase of the
platform so do chances to make money from those platforms.
3. The increase of Genre
The range of genre keep
increasing by years, like FPS, brain
tests and many more.
4. The quality of applicant
Applicant in many country
are trying to work in Square Enix, this could be used to get a great staff to
their company
5. Kid development
with many gadgets
invented, the way child grow has been changed. Those child already capable of
operating some gadgets that long ago shouldn't be possible
Threat
1. Rival company
Of course, the increasing of a good applicant also works
in reverse. If they can't get them to
work in their company and ended up working for their rival company. It could
make their rival stronger.
2. Parents view to gamer
Not all parents is
thinking gaming is a good thing. Some of them would prohibited their child to
play game because their point of view
3. Government rules for game content
Yeah, this one not only
affect Square Enix but almost all of
developer game. If by some chance the government make a new rule while they
create a game that have some prohibited content that being released. They have
to cancel or restart the project
4. The difference in money value
When their game go to
international, of course the money and game value would change with the
shipment and many things.
5. Haters
Of course, if fans exist
so do Haters. As one of developer game mainly in RPG some gamer that didn't
like that genre won't just stay aside looking it getting more fame making their
fave genre fall.
Along with those Strength, Weakness, Opportunities and Threat.
Company would make strategy how to handle every problem that would show up.
SO Strategy
- Developing the sequel
from each franchise to make the number of fans grow.
- Continuing the development for the next gen platform so they won't lose any chance to get more income.
- With their story writer and designer, it won't be hard for them to touch other genre while perserving their own unique point. It could become a high sell point that could end up making their marketing target broader.
- Using their popularity, Square Enix could invite many awesome applicants to work in Square Enix. Of course, it would be supported with their development when they work with their old staff. So even if the old staff retire Square Enix can keep going like before.
- Square Enix could broaden their range to kid by using the designer power to attract kid to become their fans. Just make an interesting art and song it would make them attached to it and making them think Square Enix is a good developer.
WO Strategy
- Square Enix have
so many undeveloped franchise that their fans still waiting to be released. So
using this chance they can make develop those franchise so they have a back up
franchise after their main one.
- The increase of
genre itself could be used by Square Enix to broaden their genre. Some people
didn't really like RPG. So if they could
make another genre with the same quality as their RPG genre. It would get them
more fans and name in gaming worlds.
- Their RPG surely
is awesome and no one could really deny it. But with the same game play fans
would be easily bored with it. So they could add another spice in the game play
so the fans can keep playing without getting bored.
- The difference
between each branch employee could be solved by getting a brightful applicant
and let them work under the one which have many experienced so they can learn
from them.
ST Strategy
About the Parents view and government rule change, Square
Enix could show them a nice story and a good game play at once without adding
some needless story. By doing that Square Enix not only stopping those two
things but also beat their rival company and changing haters to be their fans.
WT Strategy
Well, in any case Square Enix could minimalize the damage
they get from the threat by changing
their own weakness to strength. Yeah, they didn't have unique game play but by
strengthening the story and design part they could overcome those threats.